What Does an SEO Company Do?

If you're looking to partner with an SEO company that can deliver results, it's important to find out what they do. A great place to start is by asking your friends and business associates who they work with.

An effective SEO strategy will help your business rank higher in search engine results pages and bring in more traffic and leads. However, not all SEO companies are created equal.

What They Do

The best SEO firms take the time to understand what makes a business unique and how it competes against competitors. They should also be able to explain their strategy in clear terms and provide a transparent campaign scope of work.

They will also keep up with trends in social media marketing strategies, content marketing and more so that they can recommend the most relevant solutions for a client’s business. They typically offer a flat rate, hourly or project-based pricing model.

SEO Audits

SEO audits are a great way to assess your current website. They can identify errors that can affect SEO rankings, and help you to develop a strategy for fixing them.

The best SEO companies will show you their results with data and graphs. They should also have case studies and testimonials from past clients.

During an SEO audit, the company will look at your competitors’ websites and see what they are doing right. They will then create a unique strategy that can improve your rankings and achieve your business goals.

Keyword Research

SEO companies should offer a wide range of services to help businesses grow their organic search traffic. This includes keyword research, content creation, site structure optimization, and more.

Effective keyword research should be one of the first steps in your SEO strategy. It will help you discover the questions, problems, and solutions your audience is searching for.

This will allow you to create content that answers those searches and encourages visitors to convert into customers. The best SEO companies have the expertise to interpret this data and apply it to your business.

On-Page Optimization

Using on-page optimization best practices, your SEO company will optimize your website content to attract the right audience and improve search engine rankings. They will start with keyword research to ensure that your website and business are relevant to your target audience.

Then they will fix any technical issues that could hurt your ranking, paying special attention to critical errors. These errors will have the biggest impact on page quality and rankings. They will also use the insights gained from analyzing competitors to implement new ideas borrowed from them.

Off-Page Optimization

Off-page SEO strategies support on-page optimization and focus on getting other websites to cite or link to your content. This helps search engines understand your website and gives them more context about its quality, relevance, authority, and trustworthiness.

When reputable and relevant sites or people cite your content, it’s like a vote of confidence for its quality. It’s a powerful off-page SEO strategy that can significantly improve your rankings, as long as you’re doing the work to earn it.

Link Building

Backlinks are one of the most important factors in SEO. It’s how search engines find new pages and rank them based on their content.

However, it is possible to manipulate the results using shortcuts like buying links or engaging in link schemes. These tactics are against Google’s terms of service and will hurt your search engine rankings in the long run.

A white-hat link building strategy involves creating high-quality content and reaching out to other websites that are relevant to yours. This can include guest posts, resource page linking, HARO, and journalist requests.

Content Marketing

Content marketing is a way to engage your audience and raise brand awareness. It can be in the form of standalone information pages, blogs, and more.

GE leveraged interesting, balanced imagery and influencers to gain millions of views on their Instagram account. They used the BrightEdge Content Performance Marketing platform to track and measure results worldwide. This allows them to make data-driven decisions for their clients. SEO reporting is essential to show the value of your agency's efforts to your stakeholders.

Analytics

A good SEO company will make sure that your website is getting a lot of traffic. That means that people are actually looking at your content and staying on your site for a while. This is an extremely positive sign for Google, and it will help you rank higher in search engine results.

SEO is one of the most important marketing strategies for businesses today. It can drive a ton of traffic, and it can also improve brand recognition and customer loyalty.

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If you're looking to partner with an SEO company that can deliver results, it's important to find out what they do. A great place to start is by asking your friends and business associates who they work with. An effective SEO strategy will help your business rank higher in search engine results pages and bring…